We were approached to refresh the BOLYU brand and redesign their flagship showroom in Chicago. We had three months to concept and coordinate the changes in time for NeoCon, the world's largest trade show for Contract Interiors. Our strategy was to Streamline. Refine. Elevate. Walls were stripped to a modern minimalism so the flooring was the focus, which enabled BOLYU to showcase their design and technology platforms. They were rewarded with two Best of NeoCon Innovation awards, their first ever awards at NeoCon. We added a popular bag design, made from their own product, and supporting advertising in the show daily and industry publications.